Hungry Jack is serving up a new look featuring refreshed packaging and a renovated website. Hungry Jack is excited to debut new packaging across all pancake and waffle products, including dry mixes, frozen pancakes and microwaveable syrup bottles, featuring a bolder and more modern design.

The new Hungry Jack packaging was designed to modernize the look and feel of the brand to appeal to today's pancake and waffle mix shoppers, while staying true to the brand's rich history. The packaging also highlights that the pancake and waffle mixes are now made without artificial flavors, colors, or preservatives. The updated look and “made without” messaging will appeal to new consumers, while retaining fans of the Hungry Jack brand.

“Hungry Jack has been a Sunday staple for 70 years and this brand refresh meets our customers where they are today,” said Dan Anglemyer, chief operations officer at Hungry Jack. “The more modern packaging provides a greater shelf presence and the ‘made without’ product benefits featured prominently will ensure our place at the table for many years to come.” 

The new packaging is rolling out to retailers now. 

About Hungry Jack 
Hungry Jack has been feeding families for nearly 70 years. From the launch of Hungry Jack mashed potatoes in 1967, to the innovation of the reheatable microwaveable Hungry Jack syrup bottle in 1994, Hungry Jack has been gathering families around the table for good times, great food, and that delicious Hungry Jack taste.