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Next Gen Foods, Makers of TiNDLE, Aquires Plant-based Dairy Startup Mwah!
Next Gen Foods announced its acquisition of Mwah!, a new food startup producing creamy and indulgent dairy-inspired products from plants, following the recent expansion of TiNDLE.
The first product from Mwah! is a creamy and decadent Madagascan Vanilla Gelato, made from plants, that mirrors the indulgent experience of classic gelato
The acquisition of Mwah! is the first for Next Gen Foods who introduced TiNDLE – its chicken made from plants – less than two years ago. The expansion into new categories that now include plant-based dairy and meat allows Next Gen to continue diversifying its product offerings, while meeting rising consumer demand for delicious, sustainable, and unique food experiences.
Next Gen Foods was founded in 2020, by Andre Menezes and Timo Recker, two veterans of the animal agriculture and plant-based food industries. The company believes that saving the planet can be easy and enjoyable – without sacrificing deliciousness. To date, Next Gen Foods has raised $130 million in funding centered on bringing TiNDLE to market and in under two years, TiNDLE's presence has grown from only a handful of restaurants in Singapore to over 1,500 eateries and 6,000 grocery stores worldwide – including Michelin-starred establishments to fast casual chains and coveted independent restaurants. Last month, TiNDLE made its initial debut into grocery stores across Germany, launching with the country's largest retailer, the EDEKA Group.
The acquisition of Mwah! follows the company's rapid expansion into the European and U.S. markets last year – allowing for growth in the plant-based market while sharing resources and assets to develop new products that meet consumer preferences worldwide.