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New Retail Products

Blue Bunny Teams Up With Stuffed Puffs Filled Marshmallows For New Frozen Treat Line

BB_Stuffd_Product_Comp.jpg
May 9, 2023

Blue Bunny recently announced their exciting collaboration with Stuffed Puffs Filled Marshmallows, to develop a new frozen snacking obsession. The first product to launch from the lineup is Blue Bunny Stuffed Puffs scoopables (SRP: $4.48, available exclusively at Walmart), which combine Blue Bunny's signature frozen dairy dessert with Stuffed Puffs' Filled Marshmallow experiences in three deliciously fun flavors, including S'mores, Cookies 'N Creme and Birthday Cake.

The collaboration will also extend to sandwiches (SRP: starting at $4.98) – available at Walmart and other grocery stores – delivering a first-ever frozen experience that tastes like nights around the campfire with flavors like Classic S'mores and Salted Caramel S'mores.

"We are thrilled to be partnering with Stuffed Puffs Filled Marshmallows and believe that the playful indulgence of our frozen treats combined with their mission to promote more fun-filled lives is a match made in confectionery heaven," said Jeremy Hrynewycz, Brand Marketing director, Blue Bunny. "These disruptive innovations are the first of their kind by delivering a filled marshmallow experience in multiple frozen forms. We're excited for shoppers to be surprised and delighted with each bite!"

Stuffed Puffs Filled Marshmallows was created to flip the traditional marshmallow on its head and fill it with real milk chocolate that melts from the inside out for s'mores. Since its founding, the company has expanded its portfolio to include a variety of snackable marshmallow filled treats in some of your favorite flavors to ensure everyone can find something they enjoy.

 "We are delighted to collaborate with Blue Bunny to bring the essence of Stuffed Puffs treats to the freezer aisle," said Mike Tierney, founder & CEO of Stuffed Puffs. "As a massive ice cream fan, the new innovations will bring all the fun of our original fluffy marshmallow candy to everyone's favorite frozen treats that the whole family can enjoy together."

 

About Blue Bunny 
For more than 80 years, Blue Bunny has been crafting delicious dairy desserts made with fun, fresh ingredients. Today, Blue Bunny offers over 75 varieties of frozen treats. Blue Bunny continues to innovate, bringing playfully indulgent frozen treats to freezers across the country, most recently with their perfectly indulgent Mini Bars and new take on soft serve – Twist Cones and Soft scoopables. You can find fan favorites, like the Mini Swirls cones, their signature Bunny Tracks scoopables, and their award-winning Load'd Sundaes packed with tons of mix-ins, on shelves or being served near you!

 

 

 

KEYWORDS: Blue Bunny frozen novelties frozen treats ice cream ice cream bars ice cream trends Wells Enterprises

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