Kraft Heinz Promises Family Dinner in 1 Oven, Temperature with New HOMEBAKE Brand
Proprietary technology and unique cooking process allow full three-dish meals to cook together in one standard oven at 425 degrees for 30 minutes.
The Kraft Heinz Company announced the launch of its newest brand, HOMEBAKE 425°/:30, a family-friendly, mix-and-match collection of delicious frozen entrée, side, and veggie dishes with over 500 possible menu combinations from 15 base products. Due to the proprietary technology in the HOMEBAKE roasting pan and the unique cooking process, all offerings are uniquely designed to cook together in one standard oven at 425 degrees for 30 minutes – a first for the industry.
Consumers are busier than ever, making meal prep that much more difficult despite a continued desire for food that tastes like homemade. HOMEBAKE 425°/:30 aims to solve this problem by reimagining family dinner – giving busy consumers a convenient, satisfying, and delicious total meal system made with quality ingredients that requires limited planning and minimal clean up.