Eastern Standard Provisions Artisanal Frozen Soft Pretzels Debut at Whole Foods
Eastern Standard Provisions, the Boston-based artisanal snack food brand, is excited to announce its handcrafted artisanal soft pretzels are now available in the freezer section at Whole Foods Market stores across the nation. Eastern Standard Provisions brings their one-of-a-kind soft pretzel experience to Whole Foods Market customers with the launch of five soft pretzel products.
"We are thrilled to launch our artisanal soft pretzels in Whole Foods Market stores nationwide," said Bill Deacon, co-founder and CEO. "Eastern Standard Provisions is passionate about using the highest quality ingredients to create the best-tasting snacks. Our soft pretzels have a unique light, airy brioche interior and traditional Bavarian crust—and we can't wait for Whole Foods Market shoppers to 'love every bite.'"