Lunchables Adds Fruit for its First Appearance in the Produce Aisle
Lunchables enters into schools with two products that meet National School Lunch Program guidelines.
Just in time for back to school, Lunchables, in partnership with Fresh Del Monte Produce Inc., will enters the produce aisle for the first time with its new fresh fruit offering featuring pineapple, clementines, grapes and apples. The new product line is set to deliver a delicious, wholesome and convenient solution to power kids forward throughout the day, while getting them accustomed to eating fruits by showing up prominently in a product they already know and enjoy. Lunchables with Fresh Fruit is the latest example of the brand’s desire to offer more better-for-you options.
After seeing a 500% increase in social media searches for “Lunchables with fruits and vegetables” in the past year on Pinterest, Lunchables with Fresh Fruit debuts just in time for the back-to-school season and features the brand’s two best-selling Turkey and Ham Cracker Stackers varieties alongside Fresh Del Monte’s preferred fruit offerings. Lunchables with Fresh Fruit provides a delicious and protein-packed option for lunch, snack-time and beyond.