Butterball Releases 2023 Thanksgiving Outlook Report
Notably, 79% of consumers who plan to celebrate Thanksgiving expect inflation to impact their plans.
Butterball, one of the best known brands of turkey in the U.S., this week released its annual Thanksgiving Outlook Report, revealing consumer plans and sentiment with the holiday less than three months away.
According to the findings, people are optimistic and planning to celebrate – with turkey as the centerpiece – again this year, but inflation is top of mind for many. Notably, 79% of consumers who plan to celebrate Thanksgiving expect inflation to impact their plans. However, holiday hosts remain committed to serving turkey, with 82% still planning to serve it.