Afia Announces First Retail Distribution of New Frozen Mediterranean Meals at Wegmans
Afia, a mission-driven food company bringing to market Mediterranean favorites made with quality, whole food ingredients, has announced the first retail distribution for its new line of frozen single-serve meals, Mediterranean Falafel Bowls, at Wegmans Food Markets stores throughout the East Coast. Shoppers there will find two varieties of the frozen plant-based meals, the Roasted Peppers & Tomato Mediterranean Falafel Bowl and Sweet Potato & Kale Mediterranean Falafel Bowl. The new meals––served in unique, Syrian-tile patterned containers that are reusable and compostable––will appeal to shoppers who love the versatility of Afia’s frozen falafels, but want even greater convenience in a microwaveable complete meal
“Wegmans has been a wonderful partner for Afia, and we’re excited to see their shoppers fall in love with this new line the same way they’ve fallen in love with our falafel, ” said Afia Founder and President Farrah Moussallati Sibai. “We expect these unique global flavors made with clean, high-quality ingredients to find many fans among shoppers who choose Wegmans for variety and quality.”
Afia’s new Mediterranean Falafel Bowls are 10-ounce microwaveable grain bowls inspired by traditional Eastern Mediterranean meals loved by the Sibai family.