Kerry Study Finds Reducing Food Waste a Top Priority for Consumers
Study shows a third of shoppers are willing to switch brands for better shelf life.
A recent study conducted by Kerry, a global leader in taste and nutrition, reveals that one-third of consumers are willing to switch to brands or products that offer better shelf life.
This openness to change is being driven by consumers’ strong desire to act on food waste – a massive 98% of those surveyed were actively trying to minimize food waste, driven by various factors such as financial concerns, environmental considerations, and mindfulness of world hunger.