The Kroger Co. recently announced the launch of Kroger Mercado, a Hispanic-inspired brand joining the retailer's Our Brands' roster of products exclusively sold at Kroger Family of Stores. KrogerMercado's expansive assortment now offers more than 50 products, including items such as fresh meat, beverages, snacks, sides, desserts and more.
"Kroger Mercado embraces Hispanic culinary heritage with the quality and innovation our customers have come to know and expect from Our Brands," said Juan De Paoli, vice president, Our Brandsfor Kroger. "We are thrilled to offer authentic products that are accessible and exceptional in quality, creating a brand that fills a void for some customers and creates a cultural experience for others. Kroger Mercado is Fresh for Everyone."