Niman Ranch Celebrates 30 Years of Lamb, Reveals 2 New Products
It’s been 30 years since Niman Ranch, the pioneering leader in humanely raised meats, launched its lamb program through a partnership with McCormack Ranch in Northern California. In the intervening years, Niman Ranch has worked with over two dozen select family ranchers in California, the Pacific Northwest, Utah and Idaho. Niman Ranch lamb has become renowned for its high quality and sweet and subtle flavor, with top restaurants across the country proudly featuring the brand’s lamb on their menus. As with the company’s beef and pork programs, the animals are Certified Humane and raised sustainably by independent family farmers and ranchers with no hormones or antibiotics ever.
To celebrate the three-decade milestone, the company has introduced its first value-added lamb products with Gyros and Merguez sausage. These two new offerings tap into American eaters’ craving for global spices and new flavors to wake up their tastebuds.