The 2024 Private Label Report found that represents a 4.7% rise in dollar sales,versus the same period the prior year, according to the report. Store brands bested national brands, which grew 3.4% in dollar sales. Compared to 2019, annual store brand dollar sales in 2023 increased by $60.2 billion, a 34% gain. Store brand dollar share rose 1.2 points to a record 18.9%. During the four-year period, store brand unit sales were ahead by 500 million and unit share improved 0.8 points to 20.7%, also a new high.