Coleman All Natural Meats Rebrands to Grow Retail, Foodservice
Coleman All Natural Meats, the leading legacy all-natural meat brand since 1875, announced a new rebranding effort to support the company’s strategic shift into more branded consumer retail and expand nationally into foodservice outlets. The move comes in response to positive customer feedback as well as growing consumer desire for claim-based meats, such as no antibiotics ever, no added hormones and humanely raised crate free pork.
"In recent years, consumers have become increasingly more knowledgeable about where their food comes from and in turn, demand greater transparency and clarity with food package claims," said Patricia Bridges, Coleman’s senior director of Marketing and Communications. "One third of consumers say that no antibiotics ever is a priority when purchasing meat1, so as we looked to grow new consumer-focused categories, we knew the look and feel of Coleman’s brand had to accurately reflect our key differentiating claims important to our shoppers.”