American Frozen Food Institute and FMI Announce Frozen IQ Partnership
AFFI and The Food Industry Association will host the event in Texas from June 3-5.
The American Frozen Food Institute (AFFI) and FMI - The Food Industry Association are proud to announce their partnership on Frozen IQ, a convergence of industry leaders among food retail and manufacturing, with the goal of driving innovation, addressing a transformative regulatory environment and optimizing consumer engagement in the vital frozen food sector. According to the 2023 Power of Frozen in Retail, the frozen food category continues to gain momentum in retail, ranking fifth behind dry grocery, meat, produce and dairy for total sales.
"Given the current economic conditions in the United States, now more than ever frozen food manufacturers and retailers must come together to align on value to drive more units," said Alison Bodor, president & CEO of AFFI. "Whether it’s improving in-store merchandising, understanding the latest in cooking technology or finding opportunities to leverage the frozen category’s ability to combat food waste and curb carbon emissions to increase share of stomach among shoppers, Frozen IQ equips attendees with new ideas and tools to collaborate to drive growth.”