Daily Harvest, the company on a mission to make it easy to eat more sustainably-grown fruits and vegetables, today announced a new line of nourishing and craveable high-protein smoothies packed with USDA-certified organic ingredients, making them among the cleanest in the fast-growing category. They are available now on DailyHarvest.com and at select Kroger and associated grocery stores including Fry's, Fred Meyer, Dillon's, King Soopers, QFC, Ralphs and Smith's.
The three flavors—Dark Chocolate, Vanilla Bean, and Mixed Berry—contain 20 grams of plant protein per serving, responding to one of the company's most frequent consumer requests. These new nutrient-dense additions, like the company's flagship collection of over two dozen smoothies, boast the real fruit-and-vegetable ingredients customers know and love, but get a boost from 100% organic pea protein. That means no potentially irritating whey or nuts, unlike other protein smoothies on the market.
"At Daily Harvest, we've always prioritized engaging our loyal and highly engaged member base to help co-create and innovate across our portfolio. As consumers continue to seek high-protein options to fuel their busy lives, no one wants to compromise on the need for real, wholesome ingredients. And we agree! Our new high-protein smoothies deliver on taste, satiety and nutrient density; no tradeoffs necessary. And this launch is just the beginning – we're excited to continue developing new protein-forward recipes that make it easier than ever for our customers to feed themselves and their families healthfully," said CEO Ricky Silver.
Dark Chocolate channels rich brownie batter with cacao, dates, pumpkin seeds and zucchini. Vanilla Bean tastes like a nostalgic milkshake thanks to organic dates, bananas, pure vanilla bean, chickpeas and parsnips. Mixed Berry evokes refreshing fro-yo, only delightfully dairy-free and made with strawberries, bananas, blueberries, flax seeds and kale. No unrecognizable ingredients, added oils, artificial sweeteners, major allergens or protein powders that may pose digestive issues. It's perfect for a filling breakfast, post-workout recovery or an afternoon pick-me-up for $8.99 per cup.
About Daily Harvest
At Daily Harvest, we take care of food so food can take care of you. By making it convenient to enjoy more sustainably grown, organic fruits and vegetables every day, the company is on a mission to improve human and planetary health. Launched in 2015 by Founder Rachel Drori, Daily Harvest's food is quick to prep, delicious to eat and available for home delivery or in your grocer's freezer aisle. The company works with farmers to support regenerative and organic farming practices that enhance ecosystem biodiversity, produce nourishing food and help mitigate the effects of climate change.
