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Cold Foods Industry NewsAmerican Frozen Food Institute

AFFI-CON ‘25 Sets Attendance Record

AFFI logo.jpg
AFFI

The event recognized industry leadership and the debut of AFFI’s new consumer campaign, “Fresh Thinking About Frozen.”

February 27, 2025

The American Frozen Food Institute (AFFI) welcomed a record-setting crowd of more than 1,600 attendees at AFFI-CON 2025. Professionals from frozen ingredient suppliers, processors, retailers and service providers attended this year’s event, which took place in Dallas February 22-25.
 
“As the premier frozen ingredients show, AFFI-CON brings together the global frozen food supply chain and offers unparalleled value,” said Alison Bodor, AFFI president and CEO. “We are excited to set new record attendance in 2025 and host B2B meetings that drive a stronger and more resilient industry.”
 
AFFI-CON 2025 included AFFI’s Annual Meeting, where members voted on the 2025-2028 slate of nominees for the board of directors.
 
The 2025-2026 board officers:
Chair: Suvan Sharma, CEO, Jain Farm Fresh Foods
Vice-Chair: Debbie Radie, Chief Quality Stewardship Officer, Boardman Foods
Immediate Past Chair: John Tentomas, Founder and CEO, Nature’s Touch Frozen Foods
 
Board members elected to serve on the Executive Committee for 2025-2026:
Tracey Beck, Vice President, Chief Counsel-Marketing & Government Affairs, Conagra Brands
Jeff Preston, Managing Director of North America, Ardo VLM
Rebecca Scheidler, Senior Vice President & General Manager of Consumer Foods at The JM Smucker Company
Tony Shurman, CEO, Jasper Wyman & Son
 
Elected to the board of directors for 2025-2028 were:
Tracey Beck, Conagra Brands
Michelle Damon, J.R. Simplot Co.
Dale Goyer, Twin City Foods
Debbie Radie, Boardman Foods
Rebecca Scheidler, The J.M. Smucker Company
Tony Shurman, Jasper Wyman & Son
Ricky Silver, Daily Harvest
Kristen Thompson, B&G Foods
Keith Tiegs, Oregon Potato Company
Joe Yanda, Lakeside Foods
 
AFFI-CON also included the presentation of the 2024 Woman of the Year Award, presented to Dianne Noriega with Expor San Antonio, who is retiring soon after more than 40 years in the frozen food industry.
 
“In addition to AFFI-CON’s unique focus on business development, this year’s event provided educational sessions that foster continuous improvement in food safety and insightful looks into the customer marketplace,” Bodor said. “Whether it’s understanding consumer consumption trends and the future of the energy marketplace, or assessing Listeria management and frozen berry supply chain safety, attendees gained new learnings to help their businesses grow and succeed.”
 
In recognition of the importance of reduced food waste, AFFI also worked in coordination with its host hotel, Hyatt Regency Dallas, to ensure uneaten food was diverted to composting and local shelters.
 
AFFI-CON 2026 is scheduled to take place February 21-24, 2026, in San Diego.
 
About AFFI 
The American Frozen Food Institute is the member-driven national trade association representing all segments of the frozen food supply chain from manufacturers to suppliers and distributors. AFFI advocates before legislative and regulatory entities on the industry’s behalf, serves as the voice for the industry and convenes industry leadership to create an environment where frozen foods are essential in a dynamic marketplace. 


KEYWORDS: AFFI convention frozen food processors frozen food production frozen fruit and vegetables frozen fruit processor frozen vegetable processing

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