Wells Enterprises, in collaboration with Ferrero North America, has unveiled a delicious new twist on three iconic candy bars — Butterfinger, Baby Ruth and 100 Grand — now available as indulgent ice cream candy bars. These innovative frozen treats transform the beloved flavors and textures of your favorite candy bars into real ice cream, letting you double-treat yourself with a deliciously cool twist on a classic indulgence.

• Butterfinger: Rich, creamy Butterfinger-flavored ice cream with a crispety, crunchety Butterfinger layer and enveloped in a smooth, chocolatey coating.
• Baby Ruth: Irresistibly chewy nougat-flavored ice cream packed with roasted peanuts and a layer of flowing caramel and wrapped in a decadent, chocolatey coating.
• 100 Grand: Luxuriously creamy, caramel-flavored ice cream layered with more rich caramel and encased in a chocolatey shell speckled with crispy crunchies.

“We have the opportunity to bring these iconic candy bars to consumers in a new format and know that our indulgent flavors and signature textures will allow them to truly treat themselves,” said Isabella Chia, chief marketing officer at Wells. “These new ice cream candy bars are the perfect option for candy and ice cream enthusiasts alike.”

“Fans of Butterfinger, Baby Ruth and 100 Grand are always looking for bold new ways to enjoy their favorites, and these ice cream candy bars deliver indulgence in every bite,” said Neal Finkler, vice president of marketing for the Ferrero Mainstream Chocolate portfolio. “We’re excited to see them in freezers nationwide.”

The Butterfinger, Baby Ruth and 100 Grand ice cream bars can be found in frozen treat aisles at retailers nationwide. Each flavor comes in a pack of six with a SRP of $5.99.

About Wells Enterprises
Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods. Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand, Blue Bunny; lower-calorie Halo Top; the iconic Bomb Pop and Blue Ribbon Classics. Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars; a manufacturing plant in Dunkirk, New York; and a manufacturing facility in Henderson, Nevada.