Buckle up, freezer aisle fans! FatBoy Ice Cream, America’s No. 1 ice cream sandwich (and your new favorite summer obsession), is stepping into the spotlight like never before. This summer, FatBoy is going big with the drop of four over-the-top, new flavors and the launch of its first-ever national, paid advertising campaign, which includes a joyful, full-throttle celebration of everything thick, creamy and unapologetically indulgent.

FatBoy is introducing the newest lineup of indulgent flavors and bold, craveworthy creations available now in a freezer aisle near you. Get ready to derail your willpower completely in the best possible way with the following ice cream sandwich and sandwich pop flavors:

• Cinnamon Churro Ice Cream Sandwich: A generous slab of real Vanilla ice cream surrounding a silky, smooth caramel core — all sandwiched between two cinnamon-packed churro cookies.
• Hot Fudge Brownie Ice Cream Sandwich: A thick slab of classic Vanilla ice cream loaded with a core of hot fudge and packed between two chewy chocolate brownies.
• Mint Cookies & Cream Ice Cream Sandwich Pop: A whole Mint ice cream sandwich dipped in rich, chocolatey coating and smothered in crunchy cookie crumbles, all served on a stick (ice cream bar-style).
• Birthday Cake Ice Cream Sandwich Pop: A whole Birthday Cake ice cream sandwich dipped in smooth white frosting and coated in crunchy party sprinkles, all served on a stick (ice cream bar-style).

Both the ice cream sandwiches (six-packs) and sandwich pops (four-packs) are expected to sell for an average retail price of $5.99 per package. However, all pricing is at the sole discretion of retailers.

“FatBoy is about leaning into joy — real joy — with zero filters and absolutely no substitutions,” said Russell Stokes, CEO of Casper’s Ice Cream, the family-owned brand behind FatBoy. “We’ve been quietly making America’s No. 1 ice cream sandwich for 40 years, and now it’s time to shout it from the rooftops. In fact, we make more than 500,000 FatBoy ice cream sandwiches every single day, and more than 130 million are consumed each year! With these four bold, new flavors, we’re turning up the volume on what makes FatBoy special, including thick ice cream, outrageous combinations and an unapologetic love for full-flavor fun. We’re proudly, hilariously, nothing else.”

To mark this major moment, FatBoy collaborated with TDA Boulder to launch its first-ever national ad campaign, “America’s No. 1 Ice Cream Sandwich,” a cheeky, nostalgic tribute to what makes FatBoy iconic. While other brands flex about beauty, tech and health trends, FatBoy knows exactly who it is and who it isn’t. It’s not America’s No. 1 dermatologist-recommended skincare. It’s not America’s No. 1 smart speaker. It’s not America’s No. 1 engagement ring. It is the thickest, creamiest, most unapologetically indulgent ice cream sandwich.

FatBoy recently unleashed a wave of hilarious, high-impact content across CTV (Disney/Hulu and YouTube), digital and print, plus a full-blown social push on Meta. The fully integrated campaign features tongue-in-cheek ad spots and comedic, forthcoming influencer partnerships to serve up laughs and cravings all summer long.

About FatBoy
FatBoy Ice Cream is a beloved American ice cream brand known for its extra-thick, creamy and indulgent frozen treats, including America’s No. 1 best-selling ice cream sandwiches. Today, FatBoy continues to thrive as part of Casper’s Ice Cream, a family-owned business headquartered in Richmond, Utah. With nearly a century of experience, FatBoy remains committed to staying true to its original recipes and high-quality ingredients, sharing its iconic treats with ice cream lovers nationwide.