NestFresh, a longtime leader in humane and ethical egg farming, is proud to announce the upcoming launch of its new Humanely Hatched packaging, a bold step forward in transparency and animal welfare. Debuting on shelves in July, the refreshed cartons highlight NestFresh’s industry-first use of in-ovo sexing technology in the U.S.—an innovation now backed by Certified Humane verification.

Humanely Hatched is NestFresh’s proprietary consumer-facing brand for eggs sourced exclusively from hens hatched through in-ovo technology. This breakthrough eliminates the need to incubate male eggs simply for males to be hatched and euthanized on day one of life.

This is a dramatic improvement for animal welfare starting at the very beginning of the life cycle. While the program is independently verified by Humane Farm Animal Care (HFAC) under its Certified Humane standards, Humanely Hatched is owned and developed by NestFresh as part of its continued mission to lead the industry in ethical practices.

“NestFresh didn’t just adopt this technology—we spearheaded the effort to bring it to market in the U.S.,” said Jasen Urena, executive VP of NestFresh. “Humanely Hatched represents years of collaboration, innovation, and commitment to doing what’s right. We’re honored to be the first to bring U.S. consumers eggs from hens humanely selected before hatch, verified by Certified Humane.”
 
This new packaging also reflects NestFresh’s broader sustainability mission, utilizing fully recyclable materials and clearly communicating the animal welfare advancements behind every egg. 

The in-ovo sexing technology, known as Cheggy and developed by AAT (Agri Advanced Technologies), marks a significant leap forward in ethical egg production. By identifying the sex of chicks at the earliest stage, it reduces waste and aligns with growing consumer demand for more humane food systems.

"We are excited to bring our well-proven, scalable solution to the U.S. that puts animal welfare at the forefront of egg production,” said Jörg Hurlin, managing director at AAT. “With over 230 million in-ovo sexed eggs and active worldwide, Cheggy is driving a future of humanely hatched chicks—without compromising hatchability or performance. Together with trusted partners like NestFresh, AAT is dedicated to humane, welfare-friendly and sustainable egg production worldwide."

About NestFresh
NestFresh is dedicated to producing the freshest, most humane, and sustainable eggs. Established in 1991, NestFresh was one of the first companies to offer cage-free eggs and has since grown to exclusively offer Free Range and Pasture Raised eggs. NestFresh eggs come from small family farms committed to animal welfare and environmental sustainability. All NestFresh farms are Certified Humane by Humane Farm Animal Care, ensuring that hens are raised under the highest standards of care, allowing them to live natural lives and express their innate behaviors. NestFresh products, a variety of which are recognized by the ASPCA’s Shop With Your Heart Program, are available nationwide at retailers including Harris Teeter, Whole Foods Market, Publix, H-E-B, amongst others.