Miami-based CREO Capital Partners, a private equity firm focused on food, logistics and consumer investments acquired Bova Fresh, a Florida-based food company focused on procurement and logistics, serving major retail and foodservice outlets across the United States.

The acquisition marks another investment in the B2B food procurement and logistics space, an area where CREO continues to actively source M&A opportunities. The firm remains focused on the asset-light food, logistics, and procurement landscape, with particular interest in founder-led and family-owned businesses.

Founded in 2014, Bova Fresh procures and distributes food products to more than 250 retail and foodservice customers across the U.S. Based in Boca Raton, the company operates with a nimble team of about 20 and a trusted network of over 300 suppliers throughout the Americas.

“At CREO, we’ve always focused on partnering with great companies led by exceptional people and Bova Fresh is a perfect example of that,” said Matthew Finnerty, director at CREO Capital Partners. “The procurement and asset-light logistics space is an increasingly attractive area for us, and this investment marks the first of several we plan to pursue in the sector. We welcome conversations with other founder-led and family-run businesses looking for the right long-term partner.”

Bova Fresh, based in Boca Raton, will continue to operate independently, with founders Bob Wilhelm and Steve San Filippo retaining a minority stake and continuing to lead day-to-day operations. The company will integrate with other similar assets in the CREO portfolio.

Bova Fresh plays a vital role in sourcing and delivering products with a focus on Latin America, which will be a geographic area of focus for CREO going forward. The acquisition creates natural synergies, as Bova Fresh’s expertise in categories like avocados complements CREO’s other portfolio companies, including Yucatan Guacamole, and opens new cross-selling opportunities. The teams have already begun collaborating to unlock new distribution channels, improve sourcing, and drive mutual growth.

Under CREO’s ownership, Bova Fresh plans to expand into new regions, grow its salesforce, and prioritize high-margin SKUs in categories where it already holds a sourcing edge and strong customer demand. The company is also deepening procurement partnerships and leveraging synergies across CREO’s broader food ecosystem.

“Bob Wilhelm and I are incredibly excited to join one of the nation’s leading private label and food service partners to premium retailers and restaurant chains,” San Filippo said. “This partnership unites Bova Fresh’s deep expertise in the fresh and frozen produce industry with CREO’s portfolio of premium brands, creating a powerful force in fast growing segments in food. With a shared commitment to innovation, quality, and culture, this merger positions us for transformative growth and leadership in one of the most dynamic sectors of the global food market."

About CREO Capital Partners
Founded in 2005, CREO Capital Partners is a Miami-based private equity firm that partners with management teams to build and scale food logistics, and consumer businesses. CREO makes control investments in middle-market companies generating between $25 million and $1 billion in revenue. The firm brings deep operational expertise, sector-specific insight, and long-term capital to support growth through innovation, brand development, and strategic acquisitions. Over the past two decades, CREO has completed more than 20 transactions and raised over $1.5 billion in equity and debt to support its portfolio. CREO is currently investing out of its fifth dedicated fund and related vehicles.