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New Retail Products

Dr. Praeger’s Debuts Grillhouse Burgers

RFF New Retail Products
November 29, 2025

Dr. Praeger's, the veggie-forward frozen food brand is expanding its burger lineup with the debut of the new Grillhouse Burger line, rolling out exclusively at Whole Foods Market nationwide. 

Designed to deliver restaurant-quality taste straight from the freezer, the line introduces two bold, better-for-you options:

  • Grillhouse Burger: A juicy, 20-gram protein patty seasoned with rich, steakhouse-style flavor and made with real vegetables like onions, carrots, and butternut squash.
  • Grillhouse Cheddar Burger: Dr. Praeger’s first-ever burger made with real cheddar cheese, bringing melty indulgence and bold flavor to the veggie burger category.

This launch marks a major milestone for Dr. Praeger’s as the brand enters new territory with its first cheeseburger, combining the craveability of a classic with the nutrition of a veggie-forward patty. 

At $5.99 SRP, the Grillhouse line also debuts refreshed, premium packaging designed to stand out on shelves and signal the brand’s next evolution.

KEYWORDS: better-for-you burgers Dr. Praeger's frozen burgers veggie burgers Whole Foods

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