Belgian Boys, the women-led company known for its European-inspired breakfast foods, is launching a new product: Bite-Sized Waffles, launching exclusively at Costco in Los Angeles and the Northeast this April and rolling out to additional retailers later this year.

The new product is Belgian Boys' first waffle offering, designed specifically for snacking, and is a fresh addition to the brand's growing product lineup. 

“Snacking isn’t a trend—it’s how families are living,” said Anouck Gotlib, CEO of Belgian Boys. “Our moms told us their kids adore our waffles, but they wanted something perfectly sized for little hands and busy days. We listened. In Europe, waffles are enjoyed beyond the breakfast table, often as an afternoon treat with coffee, and Bite-Sized Waffles bring that light, buttery Belgian Boys magic into a format designed for real life.”

Inspired by the European tradition of keeping waffles on the counter for easy snacking, the Bite-Sized Waffles can be enjoyed straight from the package or warmed and topped with syrup or whipped cream for a more indulgent treat. 

Crafted with Belgian Boys' signature commitment to quality, the waffles contain no artificial flavors or preservatives and are made with non-GMO ingredients. Light, fluffy, and golden with a soft, tender bite, each waffle delivers that buttery, subtly sweet flavor that keeps you reaching back for more.

About Belgian Boys
Belgian Boys is a women-led company sparking moments of joy with European-inspired foods. Their quick-and-easy breakfast offerings empower busy families to start the day with happiness baked into every bite. With whimsical packaging, non-GMO ingredients, and no artificial flavors or preservatives, Belgian Boys products are as delightful as they are convenient. Belgian Boys has been on Instacart's Fastest-Growing Brands list for three years running and a The Lead Foremost 50 Honoree.