Safe Catch is entering the frozen aisle with the launch of Safe Catch Fish Nuggets, marking the brand’s first expansion into frozen foods and a nationwide rollout across all Sam’s Club locations in the United States.

The launch brings Safe Catch’s long-standing standards for mercury testing, ingredient transparency, and responsible sourcing into one of the most widely consumed frozen categories. While frozen seafood nuggets have historically prioritized convenience, Safe Catch Fish Nuggets are designed to deliver both convenience and clarity.

Made with 100% sustainably wild-caught Alaskan pollock, the Safe Catch Fish Nuggets are lightly breaded with simple ingredients and cooked in avocado oil. 

They contain no seed oils, no added sugar, and no artificial fillers, while delivering 18 grams of protein per serving. The result is a family-friendly frozen option that aligns with growing consumer demand for cleaner, less processed foods.

Safe Catch applies its proprietary mercury testing technology to every catch of pollock used, screening each batch to a strict mercury limit of 0.1 ppm. No other frozen seafood brand operates at this level of testing or transparency, positioning Safe Catch Fish Nuggets as a differentiated and premium offering within the category.

“This launch is a significant milestone for Safe Catch,” said Sean Wittenberg, Safe Catch co-founder and CEO. “Bringing our first frozen product to Sam’s Club nationwide allows us to meet families where they already shop, while maintaining the standards that have defined our brand from the beginning.”

Sustainability remains a core part of the product’s development. Safe Catch Fish Nuggets are made with Marine Stewardship Council (MSC) Certified wild caught pollock and are supported by Safe Catch’s Plastic Neutral certification, making them the only plastic neutral seafood item currently available in the frozen aisle.

Safe Catch Fish Nuggets are available nationwide at Sam’s Club locations and retail for $13.98 a box.

About Safe Catch
Safe Catch was founded with a simple but ambitious goal: to raise the standard for seafood. Through its proprietary mercury testing technology, Safe Catch tests every catch to meet strict mercury limits, giving consumers greater confidence in the seafood they serve.Today, Safe Catch offers a growing range of responsibly sourced seafood across canned, pouched, tinned, and frozen formats, all made with a focus on transparency, clean ingredients, and quality sourcing. The brand is the official seafood partner of the American Pregnancy Association and is trusted by parents, expecting families, and health conscious consumers. Safe Catch products are Whole30 Approved, Paleo and Keto Certified, and have been recognized by Parents Magazine and Muscle & Fitness for clean eating. The brand also prioritizes sustainability through MSC Certified fisheries and Plastic Neutral certification supporting ocean bound plastic recovery efforts.