MULU is redefining cottage cheese for the modern protein era. With 18 grams of complete protein per half-cup serving — 33% more protein than the leading brand of cottage cheese — MULU enters the market as the highest-protein cottage cheese available nationally.

Arriving at a moment when consumer demand for protein has never been stronger, MULU's story is not just about grams. It's about how protein works — and MULU is built to work harder than anything else in the category.

MULU is available now in the dairy case at Walmart stores nationwide.

The brand launches in 16-ounce cartons in 2% low-fat and whole milk varieties, with a suggested retail price of $4.26. With 18 grams of complete protein per half-cup serving — 33% more protein than the leading brand of cottage cheese — MULU enters the market as the highest-protein cottage cheese available nationally.

Traditional cottage cheese is not only lower in protein (typically 12-13 grams per serving), it is also almost entirely casein — a slow-digesting protein. MULU features a two-layer formulation that incorporates fast-acting whey. 

This unique two-layer formulation boosts the protein content and provides both fast and sustained fuel. This combination of whey and casein covers the entire recovery window in a way single-source proteins cannot. No other national cottage cheese brand offers this dual-action protein system.

"MULU represents a meaningful evolution in dairy protein," said Chris Mohr, Ph.D., RD, an exercise physiologist and performance nutrition expert. "The combination of whey and casein offers immediate amino acid availability along with longer-lasting protein delivery. This dual-action profile is purpose-built for athletes and people leading active lives who are seeking stronger support to help with performance, muscle recovery, satiety, and sustained energy." 

MULU delivers an indulgent, satisfying eating experience with just 100 calories per serving for the low-fat (2%) variety, 120 calories for the whole (4%) variety, and less than 1 gram of sugar.

With U.S. retail sales of cottage cheese up 20% in the past year according to Circana, it is one of the fastest-growing categories in food and beverage. On TikTok, #cottagecheese has surpassed half a billion views, drawing a new generation of consumers to a category that has undergone a remarkable image reinvention.

While Greek yogurt helped popularize high-protein dairy foods, MULU raises the bar with an even higher protein content, when you look at comparable serving sizes.

Depending on the variety, 60 to 72% of MULU's calories come from protein – one of the highest protein-to-calorie ratios in the dairy aisle. With 18 grams of protein per serving and a protein density score of 15.9%, MULU outperforms many leading Greek yogurt brands.

"Consumers are increasingly looking for protein options that deliver performance without compromising taste," said Kristen Coady, chief innovation and brand officer at Dairy Farmers of America. "MULU brings that together through real dairy — offering a high protein, rich, creamy texture, along with live active cultures to help support gut health and no artificial flavors."

MULU is available now in the dairy case at Walmart stores nationwide. The brand launches in 16-ounce cartons in 2% low-fat and whole milk varieties, with a suggested retail price of $4.26.

About MULU
MULU is a new national cottage cheese brand built for the modern protein consumer. Formulated with a proprietary two-layer whey-and-casein protein system, MULU delivers 18 grams of complete dairy protein per serving — 33% more than the leading brand of cottage cheese — with the rich, creamy taste and texture consumers expect from premium dairy. MULU is available exclusively at Walmart. MULU is a farmer-owned brand of Dairy Farmers of America (DFA), a leading global dairy cooperative owned by 9,500 family dairy farmers.