Even more telling, based on noosa’s research, 45% of consumers agree that current mix-in products have too many artificial flavors and more than half would buy more mix-ins if there were more options for adults, pointing to a real white space for a brand willing to do it differently.

noosa yoghurt’s approach leans into that shift, building on the cult-favorite whole milk yoghurt formula. Each new noosa mix-ins pairs smooth, creamy yoghurt with real fruit on the bottom or blended natural flavor with recognizable, crave worthy toppings on full display through the brand’s signature partially clear topper.

New flavors include:  

• S’mores: Whole milk toasted marshmallow yoghurt with graham cracker and milk chocolate chunks.
• Peach: Whole milk yoghurt atop real peaches, with granola, shortbread, and cinnamon clusters.
• Raspberry: Whole milk yoghurt atop real raspberries, with granola and white chocolate. 

"We continue to see opportunities to deliver on the white space of fruit-led flavors within the growing mix-ins segment. noosa is well positioned with our strong equity in fruit, and elevated flavor profiles, which led to our expansion into both Peach and Raspberry with mix-ins,” said Emily Black, senior director of marketing. “Our new s'mores mix-ins launch was inspired by the growth and engagement around nostalgic flavors, especially s'mores, as we head into summertime. Our toasted marshmallow flavored whole milk yoghurt, paired with graham and milk chocolate chunks in the topper, delivers that classic nostalgic s'mores taste in a fun, delicious yoghurt experience."

Retailing at $2.99, the new SKUs will roll out at retailers including Target, Giant, and Wakefern.

With 9 grams of protein, probiotics, and no artificial flavors, the line continues to blur the line between snack and treat, something we’re seeing resonate more with consumers looking for small, everyday indulgences.