Noosa yoghurt is going full on with their newest launch: noosa mix-ins, bringing a new twist to their cult-favorite whole milk yoghurt with added texture, crunch and variety in every cup. Each flavor has a dynamic taste with smooth, velvety yoghurt atop real fruit or caramel and topped with premium mix-ins like honey oat granola, toasted almond slices, toasted coconut, chocolate chips and dried fruit. 

While nearly 60% of yogurt lovers add toppings to their regular yogurt at home, such as granola, fruit and nuts, noosa is leaning into what consumers want with real, recognizable ingredients and delicious and satisfying flavor combinations. Not to mention, the transparent packaging sets them apart with their premium mix-ins and yoghurt on display before you even take a bite. 

“Our research revealed a clear white space in the yogurt category for a mix-in offering that delivers on both taste and quality paired with noosa's equity in fruit,” said Emily Black, senior director of marketing at noosa. “Noosa mix-ins brings our iconic whole milk yoghurt into that space, paired with real fruit and premium, elevated ingredients such as roasted almond slices, toasted coconut chips, dried fruit, chocolate chips, and oat & honey granola, that provides consumers with full-on flavor and ingredients they can feel good about.” 

Flavors include:  

• Coconut: Whole milk yoghurt atop real coconut fruit on the bottom with toasted coconut chips, sliced roasted almonds, & dark chocolate chips
• Strawberry: Whole milk yoghurt atop strawberry fruit on the bottom with oat & honey granola, sliced roasted almonds, & dried strawberries
• Cherry: Whole milk yoghurt atop black cherry fruit on the bottom with dark chocolate chips, oat & honey granola, sliced roasted almonds, & dried cherries
• Lemon: Whole milk yoghurt atop lemon fruit on the bottom with lemon shortbread pieces, sliced roasted almonds, & white chocolate chips
• Blueberry: Whole milk yoghurt atop wild blueberry fruit on the bottom with oat & honey granola, sliced roasted almonds, & dried blueberries
• Caramel Apple: Whole milk yoghurt atop salted caramel on the bottom with oat & honey granola, pretzels, & dried apples

About Novus Foods
Novus Foods brings together Lakeview Farms and noosa Holdings, Inc. under a single, bold identity, aiming to become the leading consumer packaged goods company for the refrigerated perimeter of the grocery store. Novus Foods is committed to delivering high-quality, innovative fresh foods that delight consumers. The company leverages noosa’s expertise in premium whole-milk, Australian-style yoghurt alongside Lakeview Farms' diverse portfolio of refrigerated desserts, dips, salsa, hummus and specialty products. The combined product offerings include popular brands such as Fresh Cravings, La Mexicana, Señor Rico and Salads of the Sea.