TheAmerican Meat Institutesaid it hired the sales analysis firm,ethnoMetrics Inc., Stevensville, Mich., to "enhance the purchase experience" of those buyers and sellers at the2009 Worldwide Food Expoon Oct. 28-31 in Chicago. In part, officials hope the move will optimize return on investment for show exhibitors. . . . TheOrganic Trade Associationsaid it's planning a multi-faceted consumer marketing and public relations campaign to reach as many as 25 million consumers during 2009. . . . TheFood Marketing Institutesaid it is developing guidelines, best practices, case studies and other resources to help the supermarket industry address issues of sustainability in the seafood industry.