New look for Bob Evans sausage, side dishes
Restaurant and retail products supplier Bob Evans Farms Inc., Columbus, Ohio, said it has repackaged its entire food products line.
"As product distribution grows stronger and grocery store shoppers become more familiar with Bob Evans Food Products, it is increasingly important for the brand to leverage its expansion through a revitalized presence on grocery store shelves," the company said.
Officials say the new design has a "cleaner, more contemporary look to make the brand more relevant to its audience and prominently displays both the Bob Evans logo and the iconic Bob Evans barn."
They noted that Bob Evans is proud to play up its "rich farm heritage."
"Superior quality and taste is extremely important to us," says Mike Townsley, president of BEF Foods, Inc., a wholly-owned subsidiary of Bob Evans Farms, Inc. "It's something we strive for not only because it was so important to our founder, but because our consumers have come to expect it. Our new packaging communicates our commitment to farm-fresh goodness and we will continue to deliver on that promise with convenient meal solutions for our consumers."
Townsley said a secondary objective was to unify the brand's various products under one design umbrella, a move particularly important as Bob Evans expands product distribution farther from its restaurant locations.
Although the overall look will be consistent, consumers can expect clear product segmentation on the new packaging to improve their shopping experience, the company said. Classifications such as Bob Evans Oven Bake™, Everyday Classics, Flavorful Selections and Seasonal Favorites will be featured on the packaging with different color enhancements to make product selection easier and highlight the brand's variety.
"We didn't take this process lightly – a lot of research and insight went into the final design," adds Townsley. "We believe this packaging change is a win not only for consumers, but for our retail partners as well."