ConAgra Foods, Inc., Omaha, Neb., saidBrian L. Keckjoined the company as executive vice president and chief administrative officer, assuming the role from Rob Sharpe, current EVP, CAO and president, Commercial Foods.

Sharpe will remain with the company as president, Commercial Foods. ConAgra said Keck will report to Gary Rodkin, chief executive officer, and Human Resources, Communication and Real Estate will report to him.

Said Rodkin, “Brian is a seasoned business leader with deep operations, retail and consumer experience. Adding Brian allows for a dedicated focus on the company’s business operations and support functions. He will be a valuable asset to our senior leadership team.”

Prior to joining ConAgra, Keck served as president and chief operating officer of Macy’s Inc.’s Midwest Division, with retail sales of more than $2 billion at more than 100 stores employing 20,000 people.

Grape products processor and marketerWelch's, Concord, Mass., said it hiredMatthew Wohlas chief marketing officer. Wohl previously served at Gillette where he was general manager of Blade and Razor Systems Innovation.

Welch's product line includes refrigerated juices and frozen concentrates.