Officials withMegaMex Foods LLC , a joint venture betweenHormel Foods CorporationandHerdez Del Fuerte, S.A. de C.V. , said they completed a deal to buy 100 percent ofFresherized Foods.
Fresherized Foods, Saginaw, Texas, produces Wholly Guacamole®, Wholly Salsa® and Wholly Queso® products. Annual sales are expected to be about $140 million.
MegaMex said Wholly Guacamole® is the nation's leading prepared guacamole brand. The business uses High-Pressure Processing (HPP), a U.S. Department of Agriculture approved all-natural process. HPP uses high water pressure technology to protect the avocado product.
“We look forward to the growth Wholly Guacamole®, Wholly Salsa® and Wholly Queso® products will add to the MegaMex Foods portfolio of products,” said Enrique Hernández-Pons Torres, MegaMex chairman. “This acquisition enhances the position of MegaMex Foods as a one-stop-shop for Mexican foods.”
“We are pleased with the closing of this purchase,” added Luis G. Marconi, a managing director at MegaMex Foods. “Guacamole continues to build in popularity among consumers, not only as a nutritious and flavor-enhancing dip, but also as a sandwich spread. We look forward to developing programs with these products that will expand the presence of our Mexican-inspired food products in the marketplace.”
MegaMex offers a wide range of prepared salsas, sauces, tortillas and other Hispanic ingredients.
MegaMex buys Wholly Guacamole
August 23, 2011