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New Retail Products

Yoplait Light yogurts

February 15, 2010

 

Now you can have your cake and eat it too -- and have no guilt about the calories. Red Velvet Cake and  Thick & Creamy Blueberry Pie are the latest additions to General Mills' Yoplait Light yogurt line.

Officials say each new dessert-inspired flavor contains only 100 calories and 0 g fat per cup – making it easy to side-step familiar decadent treats while keeping calorie counts in check.

"Managing weight is a constant struggle for many of us, and avoiding high-calorie treats can often be a challenge," said Ali Vincent, season 5 winner of the NBC's "The Biggest Loser."  "A good trick is to seek out the best-tasting ways to outsmart sweet temptations like the new flavors from Yoplait Light. Calorie-conscious choices like these deliver the taste you crave, but without the excessive calories."

General Mills says a typical slice of red velvet cake weighs in at more than 400 calories and 24 grams of fat*. Yoplait Light Red Velvet Cake offers a similar indulgent taste, but with 100, fat-free calories. In addition, each 6 oz. serving of Yoplait Light and Yoplait Light Thick & Creamy contains 20 percent of the recommended daily value of calcium and vitamin D – Yoplait is the only leading yogurt with calcium and vitamin D in every cup.

"Consumers can now satisfy cravings for bakeshop sweets, but without the guilt," said Michelle Barbeau, a Yoplait marketing manager. "The two new selections from Yoplait Light deliver on-trend flavors that may be unexpected in the dairy case, with Yoplait's signature creamy texture that is so popular with yogurt fans. With the addition of Blueberry Pie and Red Velvet Cake, we're proud to offer 30 unique varieties of light, delicious yogurt options."

The new flavors will be available nationwide in February at a suggested retail price of $0.75 per 6 oz. cup.

KEYWORDS: dairy General Mills yogurt Yoplait

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