Jim Beam barbecue brisket
October 5, 2009
Windsor Foods, Inc., Houston, and Beam Global Spirits & Wine, Deerfield, Ill., are partnering to produce and market a new foodservice meat product: Jim Beam® Bourbon fully cooked, ready-to-serve, gourmet chopped barbecue brisket.
“We are excited about teaming up with Jim Beam again to bring another original recipe gourmet product to the marketplace,” said Lorena Cantu, Asian and chili/BBQ product manager, Windsor Foods. “Jim Beam Chopped Barbecue Brisket is a very special product crafted with tender, smoked briskets that are chopped-not shredded-to impart a chunky texture. Then we smother it in a sweet and tangy barbecue sauce flavored with Jim Beam Bourbon.”
Cantu said the new product fits a wide variety of menu applications -- from sandwiches to center-of-the-plate entrees. Operators can serve the gourmet chopped brisket heated straight from its five-pound tub or add their own fresh ingredients to make it a signature menu item.
“Jim Beam produces the world’s finest bourbon whiskey, and Windsor is famous in the foodservice industry for its delicious, frozen, heat-and-serve barbecue,” said Kelly Doss, senior director, Bourbon and Whiskeys, Beam Global Spirits & Wine. “With these two category-leading brands, Windsor has developed a gourmet barbecue that’s easy for operators to prepare and market.”
The Jim Beam Chopped Barbecue Brisket is the second product co-developed between Windsor Foods and Jim Beam, the world’s number one selling bourbon. In 2008, Windsor Foods and Jim Beam, successfully co-branded and launched Whitey’s Jim Beam Bourbon Steak Chili.
Windsor's frozen food product line includes old-world Italian cuisine, authentic Pan-Asian appetizers, Southwestern comfort foods, Mexican mainstays, and appetizers for the foodservice industry. Windsor brands include Bernardi ®, Golden Tiger®, The Original Chili Bowl®, José Olé®, Posada®, Whitey's® Chili, Cripple Creek® Butcher Boy and Fred's for Starters®.