Cargill Tender Choice pork
Cargill Meat Solutions, Wichita, Kan., has re-launched its Tender Choice® line of "premium enhanced" pork products. Complete with a fresh, new logo, improved on-pack communication and a new "Tender Sure Guarantee," officials say Tender Choice pork should help drive retail meat departments' fresh pork sales.
Cargill says it conducted a year of in-home testing and focus groups and learned that consumers want more easy and convenient meal offerings -- plus a guarantee that their pork will be tender, juicy and delicious every time. The new, improved packaging features on-package recipes, preparation tips, product benefits and the Tender Sure Guarantee logo. Cargill says its Tender Sure Guarantee is based on a proprietary marinade process that locks in natural flavor and juices.
Cargill is supporting the launch with integrated marketing support in the meat department via education, consumer promotions and point-of-sale materials that offer visual appeal to shoppers.