A leading shelf-stable foods producer and marketer is making its freezercase debut with "its latest and most flavorful catch."
StarKist Co., Pittsburgh, has begun marketing new frozen StarKist SeaSations Fish Fillets and Seafood Entrees. Officials say the microwaveable fillets and entrees will be available in select regional markets in the eastern half of the United States.
Director of Marketing Jennifer Albert says StarKist was anxious to create an entirely new seafood experience.
"StarKist is committed to providing consumers with delicious restaurant-inspired products that continue to deliver the same exceptional quality they have come to expect from the brand," she says. "From our SeaSations Fillets with Savory Lemon & Herb or Teriyaki Orange & Ginger, to our SeaSations Entrees that come in 10 varieties of Shrimp, Salmon, Tuna and Tilapia, these new mouth-watering products deliver sophisticated flavors and make it easy for consumers to incorporate seafood into their diet."
StarKist describes new StarKist SeaSations Fillets as "premium white fish fillets in restaurant-inspired sauces." The product features a microwaveable steamer pouch. Four varieties include Savory Lemon & Herb, Sweet & Spicy, Teriyaki Orange & Ginger and Mediterranean Tomato & Basil. The fillets are located in the freezercase by the frozen breaded fish, and carry a suggested retail of about $5.99.
SeaSations Seafood entrees
Officials say new SeaSations entrees "offer consumers the goodness of seafood in a complete, restaurant-inspired meal, steam cooked right in the microwave." This 10-item line includes varieties such as Shrimp, Salmon, Tuna and Tilapia. From Creamy Tuna Casserole and Lemon Dill Salmon, to Sesame Ginger Shrimp and Orange Miso Tilapia -- these new seafood offerings go far beyond tuna. These new products are available in the frozen entree section or frozen breaded fish section of the retail freezercase. They carry a suggested retail of $3.99.