Time-strapped moms now have two new easy, guilt-free ways to deliver freshly baked biscuits and breads to their families.General Millssays new Pillsbury Simply… Buttermilk Biscuits and Simply… Rustic French Bread complement a variety of meals.
“A growing number of moms are looking for simpler foods with basic
ingredients. However, they also need to be delicious, and foods they
can feel good about serving their families,” says Justin Conzemius,
Pillsbury Simply… Biscuits marketing manager. “Though moms don’t often
have time to bake from scratch, they are increasingly turning to the
refrigerated section of the grocery store for simpler mealtime
alternatives. There is also a convenience factor with refrigerated
biscuits and breads, which can be used as needed. We’ve found that
consumers appreciate having that flexibility.”
General Mills says Simply… Buttermilk Biscuits and Simply… Rustic French Bread are made with flour, buttermilk and sugar. They contain zero grams trans fat, no high fructose corn syrup, and no artificial colors or flavors. These ready-to-bake biscuits and breads are available now in the refrigerated case.
Simply… Buttermilk Biscuits and Simply… Rustic French Bread join Pillsbury Simply… cookies in the refrigerated section of grocery stores. The suggested retail price for Simply… Buttermilk Biscuits is $1.99, with simply… Rustic French Bread priced at $2.99.