General Mills expands its frozen breakfast line with more entree, sandwich options.




General Mills and multi-Grammy award-winning American gospel duo Mary Mary teamed up to launch the company’s newest line of breakfast products, Pillsbury® Egg Scrambles™ and Grands!™ Biscuit Sandwiches.

Officials say Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches each feature ingredients such as real egg, flavorful meat, melted cheese, Grands! Biscuits and Green Giant® vegetables. Each product comes in three flavors, including Sausage & Cheese Biscuit Sandwiches, Bacon & Cheese Biscuit Sandwiches, Ham & Veggies Biscuit Sandwiches, Bacon & Veggies Egg Scrambles, Sausage & Veggies Egg Scrambles, and Sausage & Egg Scrambles.

“We are excited to unveil our latest addition to the frozen breakfast aisle,” said John Stockman, Pillsbury Frozen Breakfast marketing manager. “These new dishes are a delicious way to start your morning with a protein-filled breakfast made with quality ingredients. In just a few minutes, you can start your busy weekday with a hot, satisfying breakfast.”

Helping to promote the new line of products is gospel duo Mary Mary, comprised of real-life sisters Erica Campbell and Tina Campbell. General Mills says the multi-Grammy award-winning group is the featured artist behind the catchy jingle, “Brand New Morning,” accompanying the new Pillsbury frozen breakfast TV spots, which recently began airing nationwide.

Pillsbury’s new product launch also coincides with Mary Mary’s Do Something Big community campaign kicking off nationwide on October 6. Do Something Big encourages churches across the country to share how they are doing good deeds for those less fortunate in their community for a chance to win a full concert from Mary Mary and a complimentary breakfast courtesy of Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches.

Each Egg Scrambles package contains one serving and each Pillsbury Grands! Biscuit Sandwich package contains two sandwiches. Available nationwide, both Pillsbury Egg Scrambles and Grands! Biscuit Sandwiches have a suggested retail price of $2.89.