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Cold Foods Industry News

Smithfield Foods Launches Interactive Website

Smithfield
October 26, 2012

Smithfield Foods, Inc., Smithfield, Va., launched an interactive website, www.SmithfieldFoods.com, designed to share "good food" by celebrating the connections made when gathering around the table, exchanging ideas for preparing food for special occasions and providing practical, easy-to-find information.Smithfield website

The new site will include a brands page focused on the 12 core brands, giving consumers an up-close look at product offerings and how to prepare them in their own kitchens; a feature page titled "Prepare to Share," which will be updated monthly to provide tips on food occasions, preparation and new recipe ideas showcasing Smithfield Foods’ products; a media room filled with easy-to-find resources; a section devoted to current and potential investors; access to ongoing employment opportunities; and an interactive, easy-to-navigate organizational chart.

"Good food is about more than the actual product. It's also about who you share it with, and the memories you make together. We are proud that our products are a part of something so important, and are very excited to enhance those experiences through our new website," says C. Larry Pope, president and CEO.

KEYWORDS: good food Smithfield Foods

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