Dole Food Co., Westlake Village, Calif., unveiled the new face of Dole.com, with a simple and clean design that is easy for consumers to use on all types of modern technology, including tablets and mobile devices. The website redesign culminates a year-long partnership between Dole and Santa Monica, Calif.-based digital agency BLITZ, aimed at redefining and extending Dole’s commitment to taste, ease and nutrition at every digital touch point for consumers.
“We wanted the digital face of Dole to better represent our culture and commitment to consumers,” says Marty Ordman, vice president of marketing and corporate communications. “We collected feedback from our customers and used that to create a site that is easier to use, has richer product information and aims to help people live healthier lives.”