Ruggles Premium Ice Cream Now in Eye-Catching New Cartons
Ruggles Premium Ice Cream, produced by Dairy Enterprises, Inc., Orrville, Ohio, can now be found in eye-catching new cartons that were designed to satisfy consumer preference. According to a consumer focus group, an easily identifiable flavor name topped the list of factors that make the purchase decision easier. The results showed that purchasers also want to see a description of what is in the carton.
Shape and size were important, too. Consumers said they liked a carton that would fit easily in freezer doors, and could stack for convenient storage. They also asked for a lid that stayed tightly closed to keep the ice cream fresh.