To increase the visibility of its SMITH’S brand to a new generation of consumers, Smith Dairy, Orrville, Ohio, unveiled Herd of Heroes, a game app for mobile devices. The game features superhero cows fighting the evil Dr. Fizz, who plans to replace the planet’s whole milk supply with his cola concoction.

The app features five superhero cows—Hooved Justice, Lady Lasso, Bullseye, Dozer and Chocolate Crusader—and was created by Chris and Tyler Parkinson, brothers who were raised on a dairy farm in Utica, Ohio.