Cincinnati-based AdvancePierre Foods introduced the latest addition to its BIG AZ brand sandwich line—the new BaconAddict Cheeseburger.

Set to satisfy bacon-loving consumers, the burger features a juicy, oversized flame-broiled beef patty sandwiched between two layers of bacon-infused American cheese and topped with more bacon. Served up on AdvancePierre Foods' hearth-baked yeast roll, the BaconAddict Cheeseburger delivers a hot, fresh meal experience from the microwave.

"Market research has shown that bacon is one of the most popular sandwich proteins and that many consumers prefer sandwiches with bacon," says Tony Schroder, president of convenience channels.