NBO3 Technologies, Manhattan, Kan., and Kansas State University created GreatO Premium Ground Beef, what is said to be the first and only USDA-labeled ground NBO3 meatbeef product naturally abundant in Omega-3 fatty acids.

The cattle are raised on a diet naturally rich in Omega-3 fatty acids, as well as healthy oilseeds and other natural whole grains high in protein.

“For over a decade, we have been working on revolutionizing how to not only make products that are healthier for consumers, but in turn, [how to] make the animals healthier. And yes, we are offering beef with naturally abundant Omega-3 fatty acids by feeding animals an Omega-3-rich diet. We are truly making every bite count for the animals and for humans alike,” says Todd Hansen, chief executive officer.

GreatO Premium Meats are available at TOPS Markets chain-wide in 1-pound packages for a suggested retail price of $4.99.

In the future, NBO3 will be offering GreatO Premium Beef, Premium Chicken, Premium Pork (and bacon), as well as Premium Dairy (milk, butter and cream) products.