For years, bread has been the ultimate go-to component of nearly every meal. Whether it’s a bread basket or a bun, bread is big.
Case in point—grocery shoppers are utilizing in-store bakeries to supplement meals at home, according to “What’s in Store 2013,” an annual trends report produced by the International Dairy-Deli-Bakery Association (IDDBA), Madison, Wis. In fact, shoppers made 13 ISB purchase trips on average, up one visit in the same timeframe from the year before, and spent on average $4.58 per trip, says Nielsen Perishables Group FreshFacts Shopper Insights, powered by Spire data. Key drivers of this trend are convenience, indulgence, portion control and global flavors.