Fresherized Foods, the Fort Worth, Texas-based maker of Wholly Guacamole refrigerated guacamole, introduced a new peel-and-serve tray packaging, created in Wholly Guac peel and seal trayresponse to customer requests for a more easy-open packaging.

The 8- and 16-ounce trays will replace the current 7- and 14-ounce squeeze bag containers, beginning in August.

“Last year, AC Nielsen found avocado volume sales increased an incredible 34%. What that means for us is working to meet the demands of consumers who are changing how much they use avocados and the ways in which they enjoy it. So, of course, new packaging is a top priority for us,” says Tracey Altman, vice president of marketing. “Wholly Guacamole dips are packaged utilizing high-pressure processing, which allows us to ensure food safety and superior taste. It has taken a couple of years of testing, but we feel we have perfected this technique in relation to the peel-and-serve trays, so we are now able to offer the same great product in a package our fans have requested.”

To learn more about high-pressure processing (HPP), check out the Food Safety article in Refrigerated & Frozen Foods’ September 2013 issue.