Tillamook, Tillamook, Ore., experienced a packaging design overhaul for its entire line of dairy products. The package redesign streamlines the brand’s messaging with more product information, meaningful company insight and distinguished color scheme.

The first products rolling out in the new look are 12-ounce stacked sliced cheeses, 8-ounce shingle sliced cheeses and a variety of stand-up shreds in different sizes, with the remaining products launching early next year.

Tillamook’s packaging redesign highlights specific product attributes through custom messaging. All Tillamook Shreds now come in a convenient stand-up bag that offers convenience, is made with less packaging material and includes a unique see-through cow cut-out.

“It is important for us to stay fresh and exciting for our consumers and customers as we continue to grow,” says John Russell, senior director of marketing. “We feel that this new design works harder in presenting a premium image of our high-quality products while remaining relatable to all of our fans.”

Additional features include detailed flavor descriptions, more farmer-owned identification, recipe suggestions, fun messaging, call-outs to visit Tillamook online and a larger eye-catching company logo.