Cracker Barrel Old Country Store, Inc., Lebanon, Tenn., launched CB Old Country Store licensed products made available through their licensing agreement with John Morrell Food Group, a subsidiary of Smithfield Foods, Smithfield, Va. The products include maple and smoked bacon, spiral ham and four types of lunch meat—oven roasted turkey, smoked turkey, smoked ham and honey ham.
"Launching licensed food products under the new CB Old Country Store brand is an important component of our strategic plan," says Sandra Cochran, president and CEO of Cracker Barrel Old Country Store, Inc. "As a leader in consumer meat products, John Morrell Food Group has earned an outstanding reputation for quality and service that is a natural fit with our Pleasing People mission. We think the combination of strengths that our two companies consistently utilize to deliver high-quality products to our consumers will prove to be a success for our guests, retail shoppers and our retail trading partners."
"Now, consumers can find quality, country-style food products in the refrigerated section of grocery stores ready to bring home to enjoy," says John Pauley, executive vice president of sales and marketing, John Morrell Food Group.