Land O’Frost, Inc., Lansing, Ill., launched Simply Delicious, a heart-healthy, pre-packaged lunchmeat line that is certified by the American Heart Association’s Heart-Check Food Certification Program.

“As a third-generation family-owned company, we know first-hand how important it is to provide our customers with an array of healthy options for all ages,” says Keith Hill, director of brand management. “By offering not just one or two, but a full line of American Heart Association-certified lunchmeats, we believe Simply Delicious can help families achieve their healthy-eating goals without sacrificing taste.”

Simply Delicious’ clear 13-ounce package features the red and white Heart-Check mark. And, at just 50 calories per 1.8-ounce serving, Simply Delicious products offer no byproducts, artificial flavors or added hormones.

The line features Slow Roasted Turkey Breast, Black Forest Ham, Rotisserie Seasoned Chicken Breast, Honey Roasted Turkey Breast, Honey Cured Ham and Slow Roasted Beef.