Harris Teeter Becomes First Retailer to Offer USDA-Certified Very Tender Beef
Harris Teeter, Matthews, N.C., has become what is said to be the first retailer in the country to offer U.S. Department of Agriculture (USDA)-certified very tender beef, guaranteeing consumers the highest-quality tender eating experience. Harris Teeter will begin labeling its Reserve Angus beef brand with the USDA-certified very tender label beginning April 23.
“Harris Teeter’s meat merchandising team has always been committed to offering its customers the best quality products available, as well as helping them better understand the items sold in its butchers market,” says Danna Jones, communication specialist. “We are going above and beyond the norm to give our shoppers another measure of confidence they deserve when purchasing quality beef products. Our hope is that this label will help eliminate confusion at the meat case.”