Tillamook County Creamery Association, Tillamook, Ore., completed a packaging redesign project for its full line of dairy products, including ice cream, cheese, yogurt, butter and sour cream. The redesign showcases the Tillamook farmer heritage, its variety of dairy products and key messaging to convey the premium quality of the brand, while unifying all categories through color and design.
With the new design comes more product information, increased farmer-owned identification and improved flavor descriptions, as well as playful messaging in line with the brand’s character.