Blount Fine Foods, Fall River, Mass., added a line of 16-ounce organic soups, which will be sold at retail under the Blount brand. In addition to single 16-ounce cups, Blount introduced 4-cup bulk packs for club stores.
“The enthusiasm and excitement among our customers for the Blount Organics line is very rewarding and validates the potential of the Blount brand,” says Bob Sewall, executive vice president of sales and marketing. “Organic products are no longer just a niche trend—‘organics’ have made it to the mainstream, and are a rapidly expanding consideration for consumers, especially those who demand quality.”